BPAA TO LAUNCH “GO BOWLING AMERICA” LEAGUE PROGRAM TO GET THE COUNTRY BACK TO THE LANES

BPAA TO LAUNCH “GO BOWLING AMERICA” LEAGUE PROGRAM TO GET THE COUNTRY BACK TO THE LANES

Program will give league bowlers a new bowling ball to reduce contact and reinforce health and safety protocols nationwide

ARLINGTON, Texas – To commemorate National Bowling Day on Saturday, Aug. 8, the Bowling Proprietors’ Association of America and its marketing arm, Strike Ten Entertainment, will launch a nationwide league bowling program called “Go Bowling America” to encourage consumers to come back to the lanes where centers have reopened and when they are ready to do so.

The “Go Bowling America” league program will provide bowlers of all age groups the opportunity to bowl in a multi-week, non-competitive league and receive a new entry-level bowling ball for completing the league.

The program will welcome people of all ages back to bowling and help build awareness that bowling centers across the United States are keenly focused on the health and safety of all their customers and employees.

With more than 75 percent of bowling centers opened around the nation, BPAA and STE want to amplify and reassure everyone planning to return to the lanes that these bowling centers are equipped, trained and ready to provide a safe, healthy and fun experience for all, despite the concerns of COVID-19.

In order to drive maximum awareness for “Go Bowling America,” BPAA and STE have worked with Taylor, a leading communications firm, to uncover insights about bowlers nationally.

Compared to other location-based venues like movie theaters and amusement parks, bowlers are much more willing to return to bowling centers soon, with 73 percent willing to consider buying their own equipment to facilitate a safe experience on the lanes.

“We’ve spoken to bowlers around the country, and we hear their passion to get back onto the lanes in a safe way, because they know how much bowling means to their social lives and communities,” BPAA Executive Director Frank DeSocio said. “Given this level of enthusiasm, BPAA sees the upcoming months as critical to recapture the country’s attention and wants everyone to know that when they are ready to return to bowling, our centers will be, too.”

BPAA plans to leverage its nationally televised partnerships to deliver this all-important message. The “Go Bowling America” league program will be announced during a “Fox & Friends” telecast on National Bowling Day.

On Aug. 16, the Go Bowling 235 at the Daytona Road Course NASCAR race on NBC will provide a huge platform to capture an even broader audience, with the “Go Bowling America” messaging and marketing efforts being featured during the race.

NASCAR has seen record levels of viewership since its return. By sponsoring Stewart-Haas Racing’s No. 10 Go Bowling Ford Mustang, and driver Aric Almirola, the opportunities for encouraging a safe and healthy return to bowling are numerous, as Go Bowling amplifies the message that most bowling centers are open, safe and ready for play across the country.

To find out more about what BPAA is doing to help get America bowling this fall, please visit STEMarketing.com/America.

About BPAA
Founded in 1932, the mission of the Bowling Proprietors’ Association of America (BPAA) is to enhance the profitability of its members. Headquartered in Arlington, Texas, at the International Bowling Campus, BPAA offers its over 3,400 member centers business and educational seminars, legislative representation, group purchasing opportunities and proactively promotes the association and bowling industry. For additional information please visit www.bpaa.com or call 1-800-343-1329.

About Strike Ten Entertainment
Headquartered in Arlington, Texas, STE is the centralized sponsor-activation arm of the bowling industry. STE serves all of the organizations of bowling by coordinating the industry’s sales and marketing efforts. Its mission is to increase national awareness of bowling and to assist the bowling industry in developing new bowlers and increasing the frequency of existing bowlers each year through promotions, publicity and industry-wide marketing initiatives. For more information, visit www.stemarketing.com.

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